Furr Boost on Dragons' Den

Dogs can’t wait to get their paws on!

Here for every step of your dog’s journey from playful puppy to golden oldie!

In 2024 we took Furr Boost into the Dragons’ Den — watch us on YouTube, Season 21 Episode 13.

As seen in:

Pets at Home logo
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Crufts The Kennel Club logo
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Dragons' Den logo
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Dragons' Favourites

The most popular flavours in the den!

Our dragon slaying journey...

Looking back on our time in the Den, when myself, Ian and Alison faced the famous five Dragons, we have been on such a journey since we first started talking to the BBC in early 2023. It feels like in no time at all we were at the Studios and being briefed by the Dens team on how the morning would work for us.

Benefits of Furr Boost

Here to help your dog's:

  • Hydration

  • Gut Motility

  • Appetite

  • Digestion

  • Healthy Metabolism

  • Anxiety

  • Immunity

  • Skin & Coat

Don't just take our word for it!

We've helped thousands of dogs! Here's what a few of them have to say...

  • ★★★★★
    My dog was not very fond of this topper and does not eat all her food at once she tends to graze on her food which the topper made the food go soggy
    Source
  • ★★★★★
    I got this in my tryit box for my dog and she loved it just on its own she licked her bowl clean and was wanting more so highly recommend to every dog owner
    Source
  • ★★★★★
    Had a carton of the beef variety in a try it box which my dog absolutely devoured and as he’s a fussy eater thought I’d order the mixed box of 12 & 6 on a subscription as it’s much cheaper than without one.
    Source
  • ★★★★★
    My dog had a few licks of it but wasn't really bothered. I thought it looked cool and liked the idea of a drink or food topper but it was actually a bit weird.
    Source

Read Our Story

Our story began when our beagle Phoebe was facing some health issues linked to her diet. Read about why and how Furr Boost was created below. We’re proud to be a small female-lead business in the UK. We hope you’ll stick around and join our community of dog lovers.